Author: CPaffinity
Category: Informative

Video Communication + A Shameless Plug for Wistia

It’s 2015, and we’re doing a lot more with video—who isn’t, right?

Here’s a sneak peak of the type of communication we’re creating for our staff:

Screen Shot 2015-06-17 at 9.20.17 AM

For our future franchisees, here’s the kind of content we’ve been building:

College Pro: What To Expect
College Pro: Frequently Asked Questions

We’ve also made the move to Wistia for business video hosting (there are just too many cats on YouTube). Wistia allows us to better brand our videos, track important stats, and increase our SEO rankings among other things. And they put out a ton of great DIY video tutorials, which we’re using regularly.

Along the way, we’re learning how to make better videos, with a low budget (it’s the College Pro way). The staff video above was filmed entirely on an iPhone, using lighting we built ourselves from Home Depot! Here’s how:
Shooting video with an iPhone
Down and dirty lighting kit

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